One thing we know from US Census information is that 50% of adults over the age of 18 are single. How do they define a family meal? How often do they have a family meal? We are in search of examples, stories, or case studies on what is a family meal. How do you “defined” a family meal today?
We think that Grocerant prepared food components, are the foods that binds the family, can be assembled fast, and pleases everyone at the table.
What a quagmire we find ourselves in today trying to understand: what is a family meal? This year while looking for answers from some of the food industry leading research companies I learned that each has a series of benchmark studies all “best in class” yet none seems to answer or categorize: What is a family meal. Nor did any address what we found, have witnessed or have been hearing about for three years the “new family meal paradigm”. Here are three examples of that shifting meal paradigm.
1. Family dinner occasions with meal components from McDonalds & Taco Time for children 14 & 12 years olds and dinner for adults from Whole Foods prepared meal section. This is dinner, is it a family meal. We say yes; since they all eat together just not the same food.
2. During a recent visit to NYC after a client meeting we went to a business associates home ordered food-in. His wife, myself and my client we ordered from three separate companies (Italian Chinese, Greek) one was pickup next door. I was assured this was not unusual in their household, this is a family dinner again.
3. Studies on Take & Bake pizza show it is the sole food item only 60% of the time. Generally complemented with prepared food from other outlets, the ilk of Wawa, Sheetz, Safeway. Not food prepared from scratch. This again is a family meal.
Please submit your example to firstname.lastname@example.org or leave your example below. We think that Grocerant prepared food components, are the foods that binds the family, can be assembled fast, and pleases everyone at the table.