Kamis, 01 Desember 2011

Drive-thru Convenience stores threaten QSR sector.

If success leaves clues convenience stores from around the country have picked them up from the QSR sector leaders and are now experimenting with drive-thru units at an exponential rate.  Understanding that the consumer is time starved and in need or fresh food fast.  Now many C-stores are offering fast fresh food via a Drive-thru threating the very core of many legacy QSR operations with weak differentiation.
Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price are all in play with each of these examples.  Some C-stores are even offering franchising as a means for growth.  Successful food retailers must drop legacy brand protectionism tactics and begin building contemporize customer relevance if long term sustainability is a goal.

Photo’s: Cumberland Farms, Brew Thru, Cappy’s Drive Thru, The Dairy Barn Swiss Farms
Outside eyes can deliver top line sales and bottom line profits.  Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant ortwitter.com/grocerant.

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