Kroger has a national footprint in the grocery sector. One of Kroger’s keys to success is decentralization, utilizing the national halo of Kroger then leveraging regional brand names to position it as close to the customer as it can. With Portland, Oregon headquarter Fred Meyer, Kroger has a winner this holiday season with its ready-2-eat holiday meal specials.
Fred Meyer focusing on Northwest holiday traditions, family gatherings and fishing season, again this year is promoting a Mix and Match Fresh Local Northwest Dungeness Crab bundled meal. For a limited time they offer Whole Cooked Dungeness Crab, Signature Salad, Sonoma Chardonnay, Lounsbury Cocktail Sauce, baked or take and bake baguette and of course butter.
In the northwest nothing say holiday like breaking bread and crackin’ crab. Fred Meyer leverages regional favorites, local suppliers and first of the season, into local, favorite and happy holiday sales. Success within the grocerant ready-2-eat and heat-N-eat niche is a simple as crackin’ crab!
Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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