Jumat, 16 Desember 2011

Burger King innovation success comes in better French Fries and Free.

Foodservice Solutions® 5 P’s of food marketing are: Product, Packaging, Placement, Portability and Price.  Today Burger King has declared “Free Fries Friday”.  Burger King is leveraging all® 5 P’s of food marketing are: Product, Packaging, Placement, Portability and Price offering consumer a free sample order of fries.

Free is “better for you”; the new Burger King French Fry, which I have had the opportunity to try is Good.  Indeed, it is then a “better for you” product with a “halo” of brand value and industry buzz via the free promo that will allow Burger King to regain some momentum in the burger sector.

Leo Leon, vice president, global innovation, Burger King Corp stated “We believe our new fries are the latest example of our commitment to quality and innovation, and we invite everyone to visit our restaurants and taste the difference.”

Here at Foodservice Solutions® differentiation does not mean different it means similar with a twist.  The new Burger King French Fry is very noticeably better and the twist is it will be a quality driver moving forward.

Outside eyes can deliver top line sales and bottom line profits.  Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.

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