Focused on the future, food retailers must pay attention to Gen Y shoppers. With a highlight on quick, easy, and a seeming laser focus on simplicity Gen Y fits perfectly in the grocerant niche. The grocerant niche will develop with and mature with this particular group of consumers.
With the level of “outside” noise ever increasing the opportunity for distraction and new areas of interest are simply shifting. Gen Y’s like saving time and increasing flavor profiles, with alternative food selection retail options and all of that will contribute greatly to the development of the grocerant niche. On the go people want on the go solutions.
William Gibson quote: “The future has already arrived; it’s just not evenly distributed.” Food retailers that understand that the benchmarks and drivers of food retailing have changed will be winning food retailers.
What will never change is evolving definitions of hot button issues on “sustainability”, "local" and “green” each will expand until they become as generic as organic. Value will continue to play a pivotal role with the success of food retail brands, particularly in ready-2-eat and heat-N-eat grocerant prepared foods.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant or Facebook Steven Johnson