The grocerant niche is a result of the blurring of the line between restaurants, grocery stores, convenience stores, and drug stores all selling fresh prepared, portable convenient meal solutions. Targeted at the time-starved consumer with ready-2-eat or heat-N-eat fresh prepared food components that are “better for you”, portable and portioned for one or two.
These meal components can be bundled into a meal of the consumer’s choice. Grocerant food refers to any retail food item that is ready-2-eat or heat-N-eat / reheat sold in a Grocery store, Convenience store Restaurant or Drug Stores that is in a To-go or Take Away format. Most retail companies goal is to create a collections of branded private label entrée and side dishes that have niche leading identity.
Traditionally these items can be found in grocery stores in the deli / lifestyle section, C-stores in the prepared food area and prepackaged, ready to eat items and in restaurants under the To-go, takeout or take away or delivery section. If success leaves clues we have garnered that most retailers are having success developing a reputation for their unique flavor profiles, right size packaging, while creating a halo of better for you around their offerings.
Around the world we are now seeing Grocerant sections in department’s stores and kiosk in malls in Europe / Asia and airports around the world. The items can range from entrees to side items and deserts. Some examples of items range from crab puff pastries fried chicken, mash potatoes, cream spinach, to liver and onions, pizza, hot dogs, steak, prime rib, various casseroles (hot-dish) to salads, side salads pie, cake and any single proportioned deserts.
Consumer believe that grocerant prepared ready-2-eat and heat-N-eat foods contribute to making life just a little easier.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® Bing or Google Grocerants or visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant or Facebook Steven Johnson