When 4 PM roll’s around, time constrained multi-tasking consumers focus on the need for convenience is relentlessly the new normal. Grocerant ready-2-eat and heat-N-eat fresh and prepared food that is prepped, portable presented as mix and match meal components continues to be what is hitting the mark for the consumer within retail foodservice.
Eatzi’s Bakery & Market is a perfect example of a company that understands both how to be a successful merchant & retailer. What does that mean to the consumer to be both a merchant & retailer? In the case of Eatzi’s it means authentic, fresh and individual; all of which are consumer empowering.
Whole Foods is doing a good job at bridging the gap with the consumer. Empowering choice of better for you private label products, and fresh prepared ready-2-eat better for your food. Quick Chek understands this as well and continues to see success in the form of customer frequency levels increasing.
The new normal is being able to position your product as incremental important meal component. Grocerants are the next level of foodservice. When 4 PM rolls around are you still in the selling ready-2-eat or heat-N-eat food game?
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant or Facebook Steven Johnson