Meals vs. Menu’s



Consumers create menu magic everyday. Consumer’s select from restaurant menu’s a mix and match a set of customized options for themselves and for family members. When at a grocery store consumers create home dinning menu’s again with a mix and match set of customized options. Menu planning is nothing new or uncommon for the homemaker.

Grocerant fresh and prepared ready-2-eat and heat-N-eat food is now offered at Drug chain stores, chain Restaurants, chain Convenience stores, and Chain grocery stores. Never before has it been easier for the time starved consumer to present a customized, individualized menu for the entire family.

Consumer meal options are not about any one specific niche. Meal options are an integrated part of daily, weekly, and monthly choice. The choice is driven in most cases by day of week, scheduled or unscheduled activity, time allowed, and family ritual.

The grocerant niche is booming across all sectors of retail foodservice. This mix and match of small portion, fresh identity in quality products makes meal time a time of convenient meal participation, differentiation and individualization.

Success does leave clues and Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price continue to drive top line sales and bottom line profits. Need assistance integrating menu items into meals? Contact Steven Johnson below.

Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant or Facebook Steven Johnson