The grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh and prepared food that is better for you at times takes a pause. From the White House to your house things may look very similar.
The White House has released the following menu for the Super Bowl party that President Obama and first lady Michelle Obama are hosting at the White House:
– Deep Dish Pizza
– Buffalo Wings
– German Potato Salad
– Twice Baked Potatoes
– Snyders Potato Chips and Pretzels
– Chips and Dips
– Ice Cream
– Beverages including the following beers: Hinterland Pale Ale & Amber Ale (from Wisconsin), Yuengling Lager and Light (from Pennsylvania) and White House Honey Ale.
I’m confident that we will all be selecting “better for you” foods on Monday.
Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson, GOOGLE: Steven Johnson Grocerants or twitter.com/grocerant