National restaurant chains are in a battle for market share and new competitors are driving up all the time. Food trucks are garnering attention from consumer for “authentic” menus items and competitive pricing.
With new avenues of food fresh distribution opening in non-traditional well established retail centers the ilk of drug stores, dollar stores, and convenience stores. Restaurateurs are beginning too realize that the competitive landscape has changed forever.
Burger King, Dairy Queen, In-N-Out Burgers and Pizza Hut all have mobile trucks but do they utilize them to garner brand contemporize relevance or extend the brand reach? What is clear is that Ready-2-Eat and Heat-N-Eat fresh and prepared food is getting fresher, and closer to the consumer than ever before.
All food retailers must consider new forms of brand positioning, placement and products.
Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson, GOOGLE: Steven Johnson Grocerants or twitter.com/grocerant