Ready-2-Eat and Heat-N-Eat fresh prepared food ala the grocerant niche is thriving in large part due to Mix and Match Mea components. l As long as multi- generational family’s gather for meals together, the demand for more divergent flavors will continue to permeate. Grocerant style food offerings allow for increased family integration, understanding and acceptance utilizing Mix and Match Meal components.
Understanding the unique balance between palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new food consumables is one key to Foodservice Solutions® success and longevity. The food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist.
In industry speak, differentiated does not mean different to the consumer it means familiar. That is where the Grocerant niche falls, it is consumer inspired, component driven and flavor familiar.
Understanding, creating or identifying distinctive differentiated food consumable’s as an entity with identity by day and integrating them into a menu mix is an area Foodservice Solutions® excels. .
Outside eyes can bring new light and assist in your pace of concept growth, redevelopment and deployment of new products. Grocerant specialist can work with you to identify distinctive differentiated food consumables.
Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson, GOOGLE: Steven Johnson Grocerants or twitter.com/grocerant