Ready-to-eat and ready-to-heat fresh and prepared food continues to drive top line sales and bottom line profits within the grocerant niche. Trader Joe’s continues to expand its small footprint grocerant across the US with ever increasing success. That success is in large part due too quality meal components, that can be bundled in a single or large family meal quickly.
Trader Joe’s utilizes Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price better than any other food company operating in the US. Upon any visit to Trader Joe’s you will witness a private label single or fresh or prepared entree in most of the shopping carts.
In each store they have a product sampling and information station staffed with well trained employees that can assist you in creating a special dinner, a family meal or a main dish/ casserole of your own utilizing prepared and packed private label Trader Joe’s products. Those products reduce the meal assembly and cooking time. The outcome is a quality meal in less time, for less money in most cases. You can even sip a glass of “two buck chuck” from bottle Trader Joe’s house wine while you cook.
With dollar stores cherry picking the “center of store” of legacy grocery stores one may begin to wonder how long before the large footprint legacy store will be around. New formats and fresh prepared meal solutions are clearly leading the consumer in a new direction.
Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson, GOOGLE: Steven Johnson Grocerants or twitter.com/grocerant