The milk truck takes on Walmart and United Parcel Service (UPS).

For years Amazon has been looking for a solution for the “last mile” delivery. Now with AmazonTote, the successful solution found within Amazon Fresh grocery delivery service; Amazon may have found the answer. More important Amazon.com may be positioned to become the world’s largest retailer.

Think of it as the Milk truck meets the information super-highway, The service “offers customers free weekly home delivery regardless of order value on a specified day. The goods are delivered in reusable, weatherproof tote bags to the customer’s address.”

Utilizing a fleet of small trucks and lessons learned within AmazonFresh, Amazon.com now has the ability to be in front you’re your house on a weekly and then daily basis. Just think how this will change the Heat-N-Eat and Ready-2-Eat food category. Restaurants and legacy grocery retailers look out. With an aging population that is now technology savvy this just may very well become the new Meals on Wheels.

Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson, GOOGLE: Steven Johnson Grocerants or twitter.com/grocerant