The Grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh and prepared food has found its way to the dinner table. “People are becoming not only accustomed to eating at home, they’re enjoying it,” said Darren Tristano of the restaurant consulting firm Technomic Inc. “They can sit in front of their 50-inch flat-screens and not have to tip a waiter.”
Restaurants chains, Grocery Stores, Dollar Stores, Drug Stores and Convenience stores are all benefiting from cross-channel branded and non-branded grocerant fresh prepared food sales.
Driven to eat more meals at home when the economy slipped, consumers discovered high quality grocerant niche foods. With a selections that reflect our diverse ethnic make-up consumer learned authentic flavored meals could be assembled rather than cooked from scratch. Thus saving both time and money from stocking the shelves with spices they might use once or twice a quarter.
Family Meal time is about mix and match of portion controlled, fresh and prepared food components that are better for you. Meal time is convenient meal participation, with differentiation and individualization for the entire family.
Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson, GOOGLE: Steven Johnson Grocerants or twitter.com/grocerant