The ready-2-eat and heat-N-eat fresh prepared food niche continues to highlight retail food industry winners. In the C-store sector its Sheetz, Wawa, Casey’s General Stores and rapidly gaining ground 7 eleven.
In the legacy supermarket sector Whole Foods Market, Harris Teeter, Fresh Market and Trader Joe’s are redefining the customer experience leveraging ready-2eat and heat-N-eat fresh and prepared food to build top line sales and bottom line profits.
Gus Lubin| wrote for businessinsider.com an article titled: Supermarkets Are Getting Pulverized by Drug, Dollar & Club Stores in which he stated “Traditional grocery market share has declined to 51 percent from 66 percent in 2000.” He included a chart from UBS that showed how consumers “first go to club stores, dollar stores, supercenters and even drug stores to fill certain needs. Going forward stores will face even more competition from online.”
The competition for share of stomach continues to increase particularly in the ready-2-eat and heat-N-eat fresh prepared food niche. Companies the ilk of Walgreens, Wawa, Sheetz, Whole Foods and Central Market have increased their focus on ready-2-eat fresh prepared foods and are winning the hearts and minds of the consumer. Is your company ready to reposition for success?
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