Successful retail food operators must leverage the 5 P’s of food marketing to build strong sales in 2012. Integrating a ready-2-eat and heat-N-eat grocerant niche food program filled with distinctive differentiated food consumables as an entity with identity by day part is a formula for retail success in 2012. Kroger’s Fred Meyer is integrating ready-2-eat Mix and March meal components as a focal point in weekly marketing. Kroger is leveraging the 5P’s of food marketing with compelling family price points garnering consumers attention while building ready-2-eat market share.
Here is one example, of my formula for establishing customer focused price in 2012:
Price + Quality + Service + Portability = Value
Incremental Value = Constantly Changing Menu (Seasonally / Sustainability with creditability).
Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.