It’s 5 PM in January and you have No idea what’s for dinner.

It’s cold, windy, snowy for most of the United States and its 5 PM, dark outside, the kids are hungry and you have noting in the house to eat.  You’re getting in the car to head home now what do you do?  (Time for Grocerant ready-2-eat or heat-N-eat fresh prepared food)

What is your first choice stop and pick everyone up and go to a restaurant?  Which restaurant?  Will it cost too much?  Will everyone like that spot? How long will it take to gather everyone up and sit down, order, eat and return home?  Should I order from my I Phone and stop at the restaurant and pick up food? I guess the questions is How tired am I?

Second choice should I stop at Metropolitan Market, Central Market, HEB or Wegmans and pick up ready-2-heat or heat-N-eat fresh prepared pizza, prime rib with all the trimmings and a chicken Cesar salad?

I could simply stop at Wawa, Subway or 7 Eleven and get a fresh selection of prepared fresh sandwiches with fresh fruit on the side?  Then there is McDonalds, Burger King, Taco Bell or Papa Murphy’s all fresh prepared food that is ready-2-eat or heat-N-eat and all grocerant niche options.   My point is this no one wants to cook from scratch at 4PM, 5PM, or 6 PM.  Let me know where you will go tonight? Will you cook from scratch or visit a grocerant?

Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.