Consumers are finding ready-2-eat and heat-N-eat fresh and prepared food in Dollar stores, Drug Stores, Convenience stores in addition to the usual outlets; restaurants and grocery stores.
Ready-2-Eat and Heat-N-Eat fresh and prepared food is now known as food belonging in the grocerant niche. The Grocerant niche is thriving in large part due to its ability to bundle meal components. Those components create for a family convenient meal participation, differentiation and individualization which is a key driver in family meal planning today.
Consumers have been exposed to a plethora of flavors and have not the time to master the skill of cooking each. This growing trend is empowering the consumer to establish new customs and traditions in eating more flavorful food. The Grocerant niche is about convenient meal participation, differentiation and individualization.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® Bing or Google Grocerants or visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant or Facebook Steven