Customization, personalization, and globalization are key attributes of any grocerant niche fresh prepared food program today. Combine that with the ability for families to mix and match meal components and incremental sales follow.
Subway’s $ 5.00 foot long too First Watch’s “2 for You” a mid day deal that empowers consumer choice allowing them to choose two items from a menu of half - portioned soups, sandwiches, and salads.
First Watch chief marketing officer Chris Tomasso said “the breakfast-and-lunch-only concept conducted 12 months to 18 months of consumer research that found the brand’s customers sought customization options for sandwiches, salads and soups at an attractive price point.”
Food retailers are finding that when these tactics are combined with Foodservice Solutions® 5 P’s of Marking which are: Product, Packaging, Placement, Portability and Price with a consumer focus incremental sales follow.
Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader within the Grocerant niche. For more on Steven A. Johnson Bing or Google Grocerant or visit http://www.linkedin.com/in/grocerant or on Facebook.com/StevenJohnson