Grocerant niche flourishes as legacy niche leader KFC repositions message.



Without doubt KFC was one of the first retail foodservice companies to thrive in what is now called the grocerant niche. Today, the world of ready-2-to-eat and heat-N-eat fresh and prepared food can be found within the convenience store sector, grocery sector, chain drug store sector and every niche of the restaurant sector.

Since KFC has launched its new “10-piece 10 Buck Sunday Bucket Deal,” offering 10 pieces of Original Recipe, Extra Crispy or Kentucky Grilled Chicken for $10 plus tax on Sundays at participating restaurants nationwide. KFC renewed focus on the chains core valued consumer focused attributes have garnered positive attention.

Allowing the consumer to Mix & Match product meal components of the 10 Buck Sunday Bucket reflects the success contemporized grocerant of Mix & Match meal components readers of this blog have long followed. Companies that utilize Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price; will understand success can be found within the grocerant niche. Clearly KFC now getting back on track.

Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant or Facebook Steven Johnson