Ready-2-eat and heat-N-eat fresh prepared food that can be portable is now being sold at traditional restaurants, grocery stores, drug stores, convenience stores and dollar stores. Blend in these new avenues food of distribution, with traditional products packaged with a “twist” and witness sales success.
Baby boomers continue to drive sales of new grocerant ready-2-eat and heat-N-eat food product growth, demographic shifts particularly empty nesters living longer and living is smaller family units than ever before will continue to drive this change for years to come. Retailers must understand and focus on the fact that 50% of US adults over the age of 18 are single.
Richard Cope was quoted saying “as people are working longer into retirement, there is a greater need for products geared towards vitality and health in a more senior workforce. “At the moment energy drinks, foods and snacks are marketed towards the youth market,” he said, “but they will become more about getting people through the day at an older age.”
We are entering a new era in food retailing; it is bringing new products and new avenues of distribution. Men are increasingly shopping for the family looking at products for the first time or for new products that either caters to traditional male preferences or new family focused products. Cope wonders “While retailers may presume they are pitching to women shopping for families, Cope questions whether there is a need for more masculine takes on health and value. Consumers are evolving and the grocerant niche is leading the pack within retail foodservice space.
Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant ortwitter.com/grocerant
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