Who is driving the Ready-2-Eat “Better for you” food trend?

Grocerant Ready-2-Eat and Heat-N-Eat fresh and prepared food has been driving top line sales and bottom line profits across all sectors of retail foodservice. “Young U.S. adults are finding increasing appeal in packaged salads and other “convenience” fresh food items bought at grocery stores, a trend that promises to boost produce demand over the long-term, according to a recent survey conducted by the Perishables Group.”

In addition the study found “About 63% of consumers age 24 or younger said they buy packaged salads at least once a month, the highest rate of any age group”. …By comparison, 55% of people between ages 45 and 54 said they buy packaged salads at least once a month. For 65 and older, the rate was 49%.

The figures reflect broader consumption patterns and lifestyles among younger adults, who appear to be more accepting of convenience foods and less inclined to buy “whole” products, such as a head of lettuce, said Steve Lutz, Perishables Group executive vice president.” 

Regular readers of this blog understand that “better for you” is a key element in positioning new products with the retail food space. Grab-N-Go, Take-Away, Take-Out food continues to garner new customers of all age groups. Better for you convenience food bundled as a meal component is clearly a industry success clue.  

Outside eyes can deliver top line sales and bottom line profits.  Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.