Restaurant, Convenience Store protein rotation creates opportunity for daypart expansion.



The confluence of solid customer research, media pressured menu calorie count postings, visceral digital menu boards and economic turmoil have created for some protein sectors, huge upside opportunity. Jack In The Box Restaurants understanding this confluence of activity successfully leveraged that knowledge. They were the first national restaurant chain to offer all menu items all day long.

During the past year Subway has entered the protein daypart expansion game by offering breakfast sandwiches and made them available all day. Most retail breakfast sandwiches are comprised of eggs, sausage and or ham. Interestingly, Quick Service Restaurants (QSR’s) on the whole have traditionally not offered a lot of egg or ham products at all beyond breakfast until now. Last year alone it had been reported that 60 plus million more egg related servings were consumer by US consumers.

Egg within sandwiches have in most cases fewer calories than traditional offerings at QSR’s. In turn QSR’s are realizing an increase frequency from consumers aged 25 to 49 years old. Reduced calorie offerings and meal period expansion will continue to contribute to additional protein rotation in restaurants in the coming years. Success does leave clues and lowering calories and food COG’s together is both good for the customer and the food retailers.

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