Cultivating a brands relationship with the consumer is what Julia Stewart does best. Rule number one that the consumer is dynamic not static she mastered early in her career. Today her successful stewardship of brands currently in the portfolio of DineEquity Inc. during these turbulent economic times is a look at the future of successful food brand retailing.
With a background in restaurant marketing success steps and both eyes focused on the consumer Stewart is leading DineEquity with success into the grocerant niche. No one integrates the Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price: into a retail food concept better than Julia.
Consumers are continually moving and on the go and IHOP is moving with them. Last week IHOP opened a new express unit, smaller footprint, faster service, filled with legacy brand attributes. Understanding the consumer acceptance of, and desire for handheld food for immediate consumption IHOP added some new menu items.
The items include Options include the Cup O’ Pancakes, served in a cup and topped with strawberry–banana, double blueberry or caramel apple toppings; corn cake tacos with meat, shredded cheese and fresh salsa; and lower-calorie options from the chain’s Simple & Fit menu, such as a ham and cheese crepette.” Julia has put together another team of consumer focused industry leading leaders.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more visit http://www.linkedin.com/in/grocerant or Bing: Grocerant