Grocerant niche ready-2-eat and heat-N-eat fresh prepared food has been driving top line sales and bottom line profits in every sector of retail foodservice for several years. Regular followers of this blog know that grocery stores, convenience stores and chain drug stores are all chasing share of stomach with ready-2-eat or heat-N-eat fresh prepared food.
Maggiano’s began offering in August a new “Marco’s Meal for Two” it is a classic grocerant niche Mix and Match offer. “The meal includes an appetizer, flatbread or two side salads; two Classic Pastas for a main course; a shared dessert; and two Classic Pastas to take home.”
The marketing team at Maggiano’s understands the power of consumer choice bundled with ever growing trends in the grocerant ready-2-eat and heat-N-eat niche is a sure winner. Maggiano’s sales and customer counts are both up.
Outside eyes can deliver top sales and bottom line profits. Invite Foodservice Solutions to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson