What Do Consumers Think About Lunch at 7 Eleven? Ready-2-Eat and Heat-N-Eat fresh prepared food is becoming the fastest growing and most profitable sector in retail foodservice aka the grocerant niche and 7 Eleven is in the expanding with fresh prepared food too drive frequency.7 Eleven is perfectly situated to capture a large share of the marketplace. 7 Eleven will experience strong sales growth in 2011as they roll out an integrated grocerant food program with distinctive differentiated food consumable’s as an entity with identity by day part.
7 Eleven’s successful food product branding has allowed them to own the flavored crushed ice niche with the Slurpee! They will do it by daypart with other food items as well. If success leaves clues keep your eye on 7 Eleven they are changing and changing fast.
Consumer are multi-tasking more and more; convenience stores with a plethora of food offerings combined with other services may have an edge moving forward. According to a recent study “ 75 percent of consumers are more satisfied when offered a variety of menu options to choose from; 60 percent of consumers say price is important when choosing between lunch options; 47 percent of consumers choose restaurants that are "earth-conscious"; and 76 percent of consumers take calories and nutrition into account when deciding on lunch.” 7 Eleven is on track to capture share of stomach in fresh prepared food.
Grocerant Ready-2-Eat and Heat-N-Eat food is garnering the attention of the consumer. This niche is filled with better for you products that are portioned, priced and portable in ways that many legacy operators have yet to understand. Keep your eye’s on 2011 growth numbers for 7 Eleven.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Foodservice Solutions® Bing or Google Grocerants or visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant or Facebook Steven Johnson
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